This year, Ideal Café & Grill celebrates its 22nd anniversary. They began in 1996 after Yang Berhormat Hj Awang Ahmad Morshidi, Managing Director of Ideal Group Holdings Sdn Bhd, had a vision while on a pilgrimage in Mecca and Medina. He realised, while observing a large number of fellow pilgrims enjoying a simple dish of tasty and satisfying grilled chicken, how it was a better diet option for Brunei customers in a world where health consciousness was rapidly increasing among consumers. The first grilled chicken was sold in 1996 and by 1997, the first Ideal Café & Grill opened its doors to the public on 3rd February at Gadong Properties Centre. And the rest, as they say, is history.
